Logos, colors and product names, for when you write about Upstream or build something that works with it.
Vector files in black and white. The logo pairs the mark with the wordmark.
- Use the black logo on light backgrounds and the white logo on dark ones.
- Leave clear space around the logo at least half the mark's width.
- Don't stretch, rotate, outline or recolor the logo, or add effects to it.
- Don't use the mark as part of your own logo or product name.
Select a color to copy its hex value.
Write product names the way Upstream writes them.
| Write | What it is | Not |
|---|---|---|
| Upstream | The forge. Capital U, one word. | UpStream, Up Stream |
| upstream.codes | The website, always lowercase. | Upstream.codes |
| Change Request | Upstream's pull requests. Capitalized. | pull request, on Upstream |
| Upstream Rapid | The Git engine. Rapid on second mention. | Upstream rapid |
| Onset | Version control for agents. | ONSET, OnSet |
| Kairo | The AI in Upstream, for triage, review and Ask. | Kairo AI, the Kairo bot |
For interviews, screenshots or numbers you want checked, email us with Press in the subject.